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Beyoncé’s Country Style Causing a Surge in Cowboy Fashion




Beyoncé’s country renaissance has spurred a widespread revival of Western style after releasing two country songs, “Texas Hold ‘Em” and “16 Carriages,” earlier this month and announcing an entire upcoming country album to be released in March.



Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and "16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.

This enthusiasm has rippled out to the fashion industry.


According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.


There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.




The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.


Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.


Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.

Beyoncé has embraced cowboy core on several occasions, especially recently.


I'm not surprised by this at all. She got people to wear silver during her Renaissance tour, and now she's getting people who wouldn't normally wear western wear to get all countrified.


This reminds me of Madonna's Music era where she got people such as myself to walk around in cowboy boots, low rise cowboy jeans and a cowboy hat in New York City.

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