Puerto Rican rapper Residente has released the music video for his new single Antes Que El Mundo Se Acabe, and it features appearances from celebrity couples such as Ricky Martin and his husband Jwan Yosef, Ben Affleck and his girlfriend, actress Ana De Armas, Bad Bunny and girlfriend Gabriela, and other non-celebrity couples from around the world.
The song suggests that before the world ends, “we gotta kiss now.” “I was feeling anxious because of all the uncertainty when I was writing it and writing for me is like therapy,” Residente tells Billboard.
“You know, I was supposed to release my album today but I postponed it because of what’s happening. I was going to release a different single but I decided to change the song to something that goes more with the situation,” said Residente. “I had a party song but I don’t even feel like partying right now…. I got this idea of having a chain of kisses around the world. I thought, this is probably simple but I’d have to write a whole new song for this video. The was to have a chain of kisses around the world from all social classes.”
As beautiful a result the video is visually, Residente admits that coordinating all that kissing wasn’t as easy as it would seem — nor is creating a video while in quarantine.
“Once I started writing the song and creating the video at the same time, I thought was going to be easy because it was just a kiss,” he told Billboard. “But the difficult thing is to find all of these people wanting to kiss during a pandemic and a kiss maybe looks easy but it was very complicated and not everyone kisses. I spoke with friends that were willing to kiss for the video and also started talking to people directly on Instagram. I spoke with more than 100 people for this and explained to them that it has to be recorded with a camera and if they didn’t have a camera it could be with a phone but it has to be horizontal. It was very complicated.”
I just love how creative artists are becoming under quarantine, and I particularly love that we have more Latin men in hip hop embracing same sex love.