Suprising No One, New Report Says Years-Long Beaks Between TV Seasons Leads to Big Viewership Drops

Here's the thing. You finish a great new show, you get emotionally invested, and then… crickets. By the time Season 2 rolls around two or three years later, you’ve completely forgotten who half the characters are, let alone what they were doing.

via: Total Film

In the prestige TV streaming era, it's not uncommon for new seasons of the biggest shows to take upwards of two years to hit screens. And a new report has confirmed what we all knew deep down: lengthy delays between new TV seasons leads to massive drops in viewership.

The report comes from data analytics company Luminate (h/t DiscussingFilm), who crunched the numbers on several of the biggest streaming releases, including Stranger Things season 5 and Wednesday season 2. The report concludes that "long breaks between seasons usually leads to audience shrinkage for hit series." A long hiatus is defined by Luminate as anything over 18 months between seasons.

Among the hardest hit shows, according to Luminate, were The Lord of the Rings: The Rings of Power season 2, which saw a 57% dip in viewership when it landed two years after its debut season; Wednesday season 2, which saw a 59% drop upon releasing 2.75 years after the first season; and even Stranger Things season 5, which, despite being the final season, saw audience figures drop 23% when it finally arrived 3.5 years after season 4. In contrast, The Pitt season 2 saw viewership soar 132% when it released 12 months after its initial run, but that was a critically acclaimed breakout series.

The long breaks between seasons can sometimes be attributed to behind-the-scenes turmoil (which seems to have been the case with Severance season 2, though that turned out OK), but more often than not it's simply the reality of producing big-budget shows in the prestige TV era, with audiences now expecting movie-quality visuals that require movie-length production timelines. This is particularly acute for effects-heavy shows like The Rings of Power and Stranger Things.

The binge release model can also have a deleterious effect, as despite inflating first-week numbers, Luminate points out that "binge-release viewership tends to decay quickly, whereas a weekly-release hit can remain on the charts week after week." There is a silver lining in the long breaks between seasons for streamers, though. Luminate's numbers point to long delays "supercharging" catch-up viewing, as audiences capitalize on the extra time to watch (or re-watch) previous seasons, ahead of new episodes.

Following another 2-year break between seasons, The Rings of Power season 3 returns this November and is set to tackle one of Middle-earth's biggest moments: the forging of the One Ring. The Rings of Power season 4 is reportedly already in the works, perhaps in an effort to speed up production and reduce the the wait for new seasons.